The Noble Experiment

Tag: Twitter

My Conversation with BeerAdvocate on Twitter

I’m a Beer Advocate subscriber.  I pay money for their magazine and have for two years now.  I didn’t like their most recent editorial and I tweeted about how I thought it was stupid.  Then they tweeted back, then we had the following exchange.  So, I ask you, am I the asshole? Or are they?

Noblexperiment:  The opening editorial about tap takeovers from Jason and Todd in beeradvocate this month is laughable. The dumbest thing I’ve read all week

BeerAdvocate  Glad we made you laugh. Ignorance is bliss.

NoblexperimentNice. Stay classy, BA. RT BeerAdvocate  Glad we made you laugh. Ignorance is bliss. 9 hours ago 

BeerAdvocate:  Take your own advice, hypocrite. ;-) 9 hours ago 

Noblexperiment:  you guys want to talk about it? Id be happy to have a real conversation. 9 hours ago 

BeerAdvocate We’d love to have a real conversation about it vs. you simply blowing off our opinion w/ trashy tweets. 9 hours ago 

Noblexperiment: OK, great. Shall we start? You say that some brewers hate doing them but overzealous bars do them anyways. But you give no… 8 hours ago 

Noblexperiment:  …reasons why. What is it that brewers don’t like?You can’t shift blame to bars without reasoning as to why brewers hate them 8 hours ago 

BeerAdvocate We actually clearly listed some of the reasons why, and blame lies with all parties involved. 8 hours ago 

Noblexperiment: so the reasons listed in the article are problems that brewers have with tap takeovers? Or the problems you have with them? 8 hours ago 

BeerAdvocate Both, but bars and others in the industry have also expressed similar opinions. 8 hours ago 

Random Tweeter  i’ll drop my popcorn to jump in and say that 90% of our tap takeovers are initiated by BREWERS not us.

BeerAdvocate  We don’t doubt it, nor did we solely cast blame on bars. 8 hours ago 

Noblexperiment that is how it read to me. Mismanaged inventory, takeovers with breweries they don’t support, bad impact on customer 8 hours ago 

And then they stopped talking to me, so there you have it.  Draw your own conclusions.

It’s the Twitter #Beertailcontest

I’ve been delinquent in getting this post up.  I’ve had it in mind for the better part of a few weeks, but I just haven’t gotten it posted.  I have the usual excuses – too busy at work, forgot, dog ate my homework, etc.  But the reality is that I’ve just been delinquent.  Excuses aside, here is what we’re working with.

There was ongoing chatter on twitter amongst some bartenders and cocktailians about making a beer cocktail.  I jumped into the fray and thought I may be able come up with something interesting.  Turns out, its far more difficult than I imagined.  And I didn’t make it easy on myself, I wanted a full flavored beer that had lots of malt, sweetness and hops.

So I started with Avery Maharajam Imperial India Pale Ale.

This is a delicious beer in its own right.  Avery brewery is somewhere in Colorado.  This Imperial IPA is super hoppy with a nice malt sweetness.  It’s well balanced and delicious.  To be honest, it was difficult putting it in a cocktail.  I wanted to keep drinking it in a chilled pint glass.

But my neurosis aside, here’s what I decided to do.

First, I took 1.5 ounces of my Avery Imperial IPA.  Second, I took my 2nd favorite thing in the world, Dolin dry vermouth.

Yes, Dolin is one of my favorite things in the world.  Then I broke out the Fee Brothers Old Fashioned Bitters.  I thought the Fee Brothers would work better than the standard Angostura because of the abundance of cinnamon that I taste in the Fee Brothers.  I thought the earthy, cinnamon-y aspects of Fee Brothers would play nicely with the hoppy and malty Avery IPA. Finally, I squeezed in a lime and called it a day!

So that’s it.  Seriously.  It’s that easy.  And I thought it was an easy drinking beer cocktail.  And just to recap:

1.5 oz Avery Imperial IPA

1 oz Dolin Dry Vermouth

1 Dash Fee Brothers Old Fashioned Bitters

Squeeze of a lime

Follow

Get every new post delivered to your Inbox.

Join 499 other followers